McAdam seeks inspirational videos - Sep. 27, 2013
Part of the audience assembled for a town hall followup meeting listen as McAdam mayor Frank Carroll outlines some of the steps taken to implement ideas raised at a spring community brainstorming session. As a result of that session and planning meetings held by a group representing the community, village council, and this newspaper, a video contest challenging residents (and others) to depict what defines McAdam for them, has been unveiled.
About 60 people attended Tuesday evening’s “town hall” meeting in McAdam, to learn the steps that have been taken at revitalizing the village.
The meeting, which stemmed from a joint effort between this newspaper and the Village of McAdam, presented the community with an update on a slew of approximately 200 “to do” items, and what had been done to achieve them.
The audience learned about recent cleanups to a nature trail, and expanded recreation programs, as well as the village’s official Facebook page, created as part of a plan to better market the community to residents and non-residents alike.
And then they were asked to not only participate in that marketing process, but perhaps win a prize in the process.
Unveiled Tuesday is the “This is my McAdam” contest, which invites not only residents, but non-residents alike to submit a video of 30-60 seconds in length, depicting what defines the village to them.
Kerry Little is the chair of the McAdam Community Action Group, a collective of McAdam village councilors, this newspaper, and other citizens which formed after a spring town hall brainstorming meeting.
“The contest is designed really to help us gather materials for the creation of our … we call it a corporate video, but that’s not the right word for it … a video that would portray the way of life in McAdam,” stated Little.
She noted that a number of brainstorming ideas focused on better promoting the village, raising its profile and communicating what the village had to offer to tourists and potential newcomers.
“This was one of the ideas … that grew from the whole branding of the village,” stated Little.
Many residents cited low property values, low crime, ready access to forest, rivers and lakes for recreation, and other “quality of life” attributes as elements of the McAdam lifestyle. The main step lay in communicating those assets, concluded the action group, and the video contest emerged as a viable means of portraying those assets.
Video submissions (via email at firstname.lastname@example.org) are welcome until Oct. 31, at noon.
“It’s open to anyone who has a thought, a story, or a favourite memory they wish to share about McAdam,” she said, noting that the contest is not just for residents alone.
“If there’s a tourist who wants to recall something nice that happened to them while they were visiting, that’s McAdam to them.”
Little said the intent is to collect “positive, real stories” about the village.
The winner will receive a $300 prize, second prize is worth $200, and third is worth $100.
The full rules have been posted on the official Village of McAdam Facebook site (itself a creation spawned by ideas from the spring town hall meeting) at facebook.com/VillageOfMcadam.